Being a leading branding expert in aviation, Sashank Nigam is presenting in Abu Dhabi this week on the Aviation Outlook Middle East 2009. Sashank wrote a number of articles on Airline branding (to be found at his blog SimpliFlying and is now bringing web 2.0 technologies (communities, co-creation, twitter!) into the branding game. Read his article: Keynote on airline branding at Aviation Outlook Middle East.