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Airlines 2.0

Being a leading branding expert in aviation, Sashank Nigam is presenting in Abu Dhabi this week on the Aviation Outlook Middle East 2009. Sashank wrote a number of articles on Airline branding (to be found at his blog SimpliFlying and is now bringing web 2.0 technologies (communities, co-creation, twitter!) into the branding game. Read his article: Keynote on airline branding at Aviation Outlook Middle East.

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