New aviation concepts do not pop up every day, and most are not well thought through. Like this one. The product design company Seymourpowell has designed a zeppelin concept for the rich. Suitable for cross-continent travel, so they say, it will be a luxurious ride. The design is focussed to "no stress".

Cruising at 10,000 feet, the travel between LHR and JFK will take about 37 hours is the claim (I think it is dependent on the directions of the wind). Next to that, many restrictions are present to "fly" over the Atlantic Ocean. On top of that, most zeppelins are not really weather-resistant, meaning they can often not take off due to wind or other weather.

Nice design-concept, but is a zeppelin like ship the most optimal? Beautiful renderings though.